As cold as the rockies
Everybody needs a moment of chill
Cold as the RockiesBorn in the Rockies, nobody knows cold better than us.
Cold Beer. Guaranteed.Our bottles, cans and glasses all feature thermo ink which turns blue when Coors is mountain cold. It's our unique Cold Beer Guarantee.
The World's Most Refreshing Beer™A clean and refreshing 4% lager
that's as crisp as the mountain air.