As cold as the rockies
Everybody needs a moment of chill
KEEP IT FRESH
Mountain Cold Refreshment with every sip of ice-cold Coors. When the mountains on the pack turn blue, Coors is mountain cold and ready to drink.
Cold as the RockiesBorn in the Rockies, nobody knows cold better than us.
Cold Beer. Guaranteed.Our bottles, cans and glasses all feature thermo ink which turns blue when Coors is mountain cold. It's our unique Cold Beer Guarantee.
The World's Most Refreshing Beer™A clean and refreshing 4% lager
that's as crisp as the mountain air.