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As cold as the rockies
Rockies: -5°C
KEEP IT FRESH
Mountain Cold Refreshment with every sip of ice-cold Coors. When the mountains on the pack turn blue, Coors is mountain cold and ready to drink.
Mountain
Cold
Refreshment
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Cold as the Rockies
Born in the Rockies, nobody knows cold better than us. -
Cold Beer. Guaranteed.
Our bottles, cans and glasses all feature thermo ink which turns blue when Coors is mountain cold. It's our unique Cold Beer Guarantee. -
The World's Most Refreshing Beer™
A clean and refreshing 4% lager
that's as crisp as the mountain air.
When the mountains turn blue, it's as cold as the Rockies.
